Find the information you need to make ethical decisions

Check up on products you buy:

Or browse for things to avoid:

Not sure what to look out for in your shampoo? Or what could be nasty in your kid’s food? Start your search here!

Some examples to try…

How does this work then?

(and ) are here to help you quickly make ethical purchase decisions, based on community knowledge, academic research and your own personal ethical requirements.

A Product may contain Something Bad, but Branded Product doesn't.

Its really simple. You know something about, or want to know something about an ingredient or product. Within and , you - and users like you - read and contribute knowledge about products. We list ingredients, why the ingredient is considered bad, and crucially - some evidence to support this.

We want you to make the decision about what’s ‘bad’ and what’s not.

When you know what is 'bad' you can decide to buy only what is 'good'. That's why we list branded products known to exclude the ingredient considered bad.